Marketing

The marketing program aims to prepare cadres that contribute to the overall economic and social progress of Kosovo and beyond, to advance global knowledge in the field of marketing. This program enables Education, Education and training of students continuously by investing in the development of the student's personality to enter society and the labor market actively as an intellectually and professionally prepared individual. The students of the marketing department are prepared to communicate in the most professional way with business actors, recognizing environmental factors as determinants of business success both in Kosovo and in other countries in the world. Normally, a student equipped with knowledge in the field of marketing has employment opportunities after graduation in several positions in manufacturing and service companies, such as sales and supply, marketing agent, promotion and communication, up to senior management positions within various enterprises and agencies.

Mission

We strive to equip students with the necessary academic, professional, and practical competencies in the field of Marketing by delivering high-quality education through a balanced integration of theoretical and practical instruction. Our student-centered approach fosters an environment that promotes creativity, critical thinking, and intellectual growth.

Vision

We aim to be the institution of choice for students seeking to advance their knowledge and professional skills, enabling them to excel in academia and effectively apply contemporary marketing concepts in their professional careers. Our vision encompasses contributing to their success within competitive economies at both national and international levels.