Curriculum and Syllabus
(to see the course syllabuses, click on the relevant course)

 

Yeari I, Semester I

O/E	Subjects	ECTS
O	Research methodolgy	8
O	Marketing management	8
O	Integrated marketing communication	8
E	Personal sale and negotiation	6
E	Green marketing and social responsibility	6

 

Year I, Semester II

O/E	Subjects	ECTS
O	Applied Market Research Models	8
O	Consumer Behavior II	8
O	Advanced Marketing Strategies	8
E	Marketing information system	6
E	Cultural Differences Management	6

In the first year two elective subjects must be elected, respectively 12 ECTS, one subject per semester.

Year II, Semester III

O/E	Subjects	ECTS
O	International Marketing 2	8
O	Innovation Marketing	8
O	Digital Marketing and Social Media	8
E	Advanced marketing models	6
E	SME Management and Entrepreneurship	6

In the second year one elective subject must be elected, respectively 6 ECTS.

Year II, Semester IV

O	Subjects	ECTS
O	Master thesis	30