Curriculum and Syllabus
(to see the course syllabuses, click on the relevant course)

Year I, Semester I

O/E	Subjects	ECTS
O	Micoeconomics	6
O	Mathematics for Economists	6
O	The business Law	4
O	Foreign Language (English, German, French)	4
O	Informatics	4
O	Statistics	6

 

Year I, Semester II

O/E	Subjects	ECTS
O	Macroeconomics	6
O	Accounting	6
O	European Economics Integration	6
E	Business Introduction	6
E	Economics Socioligy	6
E	Financial Mathematics	4
E	Foreign Language (English, German, French)	4

In the first year two elective subjects must be elected, respectively 12 ECTS

 

Year II, Semester III

O/E	Subjects	ECTS
O	Marketing	5
O	Management	5
O	Dostribution Management	4
O	B2B Marketing	4
E	Marketing 3.0	4
E	Finances for Business	4
E	Cost Management	4
E	Public Relationship	4
E	Buziness Comunication and Culture in Marketing	4

 

Year II, Semester IV

O/E	Subjects	ECTS
O	Product Management	5
O	Prices Management	5
O	International Business	4
O	E-Marketing	4
E	Retail Marketing	4
E	Marketing and Social Responsibility	4
E	Banking and Financal Institutions Marketing	4
E	Human Recources Management	4
E	Knowledge Management	4
E	Business Ethics	4
E	Consumer law and competition	4

In the second year, six elective subjects must be elected, three subjects per each semester.

 

Year III, Semester V

O/E	Subjects	ECTS
O	International Marketing	5
O	Promotion	4
O	Product Design	4
O	Customer Behavior I	5
E	Comunication and Cultural differences	4
E	Social Media Management	4
E	Brand Management	4
E	Investment Management	4
E	Marketing of SMEs	4
E	Business financial analysis	4

 

Year III, Semester VI

O/E	Subjects	ECTS
O	Marketing Strategies	4
O	Service Marketing	4
O	Marketing Research	4
E	Marketing decision making	4
E	Customer Relationship Management	4
E	Statistical Methods in Marketing	4
E	Tourism Marketing	4
E	Marketing Models	4
E	Marketing in Pharmaceutical Industry	4
O	Diploma	6

In the third year, six elective subjects must be elected, three subjects per each semester.