Lista e punimeve të publikuar së fundi në revistat shkencore të indeksuara në SCOPUS, WOS

(për t'i parë punimet, klikoni mbi titullin përkatëse)                                                                     

Autorët	Tituli i punimit
Visar Rrustemi; Saranda Kajtazi; Fitore Jashari	Post-covid-19 social marketing strategy: reorienting production, consumption, and consumer behaviour
Reshidi,	Antecedents of electric vehicle purchasing behaviors: Evidence from Türkiye
Baca,G et al.,	Factors affecting customer retention in banking sector: The case of Kosovo
Baca,G et al.,	Assessing attitudes and impact of AI integration in higher education
Baca,G et al.,	Examining the impact of internal marketing strategies on employee-based brand equity benefits
Ademi Fejza, V et al.,	Investigating the impact of advertising spending on brand equity dimensions in Kosovo: A comprehensive market analysis
Jashari-Mani, F. et al.,	Customer engagement in online brand communities and value co-creation: the Balkan countries perspectives
Jashari-Mani, F.	Impact of CRM dimensions on customer retention through customer satisfaction. A customer perspective of Balkan transition economies
Jashari-Mani, F.	Factors Impacting Customer Retention on Services Marketing – Evidence from Balkan Countries
Beqaj, B et al.,	Euroization of the Economy and the Negative Impact of the Strengthening of the Local Currency on Exports and Other Economic Indicators in Albania